Our first pop-up

Our very first pop-up happened with our friends, @ofwonderwander, held at the cosy and welcoming Common Man Academy space. It felt almost surreal to see FRM.YTD step out from the quiet corners of our blending table into a space filled with people, conversations, and curious noses.

This brand began with nothing more than a strong pull towards scents, the kind that bring back moments you didn’t know you still carried. Just me, a small table, and the endless cycle of blending, testing, starting over. I wasn’t chasing a big launch or a huge audience, I was chasing a feeling. That moment when a scent can pull you back to a memory you didn’t know you still held. For the longest time, it lived only with me.

That day at the pop-up, I watched people lean in for a second sniff, pause for a moment, then smile. I heard questions about notes, saw curiosity in the way they picked up each bottle, and even watched a few eyes light up when a fragrance clicked with them. Those little moments meant more to me than I can put into words.

It’s humbling to realise that something I created in such a personal space can connect with someone else, become a part of their day, their mood, maybe even their memories.

To everyone who came by, thank you. For stopping, smelling, talking, and letting me share a piece of my world with you. This first step outside my room-studio isn’t just about where FRM.YTD is headed, it’s a reminder of why I started in the first place.

Here’s to more moments, more scents, and more stories you can smell.

A special thank you to, Justin @j.how from @sundazedrecordz @sprocreations for capturing these moments so beautifully.